The single largest problem that continues to hinder interactive design from really coming into its own is the fact that designers allow their work to be led more by technology or production techniques and not creative thinking that creates a user experience or concept that will resonate with the consumer.

It’s true that 47 percent of people want web pages to load in two seconds or less (and 40 percent abandon sites that take three seconds to load). But when load times drop significantly below that two-second threshold, users start to get skeptical.